Go-to-market partner · Cycling brands from Asia

Your cycling brand,
launched in Europe

We take Asian bike, component and electronics brands to the European market: a multilingual website, photo shoots with European riders and landscapes, press and influencer tests, communication with your distributors, and introductions to distributors and sales agents. Run by people who have built, sourced and sold bike brands across Europe for 20 years.

Road cyclist cornering on a sunny Provence road lined with a dry-stone wall Provence, France · Photo @damiendroz
20 yearsof B2B and B2C bike distribution in Europe
20 yearsdeveloping and producing with factories in Asia
10,000bikes sold in 5 years with our own brand, CKT
€3Mannual revenue with CKT, 40% of it export
Services

Everything a brand needs to exist in Europe

European buyers, journalists and riders judge a brand before they try the product. We build what they look at, put your products in the right hands, and connect you with the people who sell bikes here.

One-off

Launch

A brand presence Europeans trust, ready in a few weeks.

  • Multilingual website (English and the languages of your target countries)
  • Photo shoot in European landscapes, with European riders
  • Media kit: brand sheet, product sheets, HD photos, press pitch
  • Optional: online shop, support ticket site
Monthly

Visibility

Your products ridden, reviewed and talked about.

  • Social media and creative, fixed monthly volume
  • Press and influencer outreach, product seeding
  • Press tests and influencer tests
  • Long-term tests by our two racers, 15,000 km a year each
  • Sample stock in France for fast shipping
  • Monthly report: coverage, reach, traffic, leads
Monthly · Commission

Distribution

The channels that turn visibility into orders.

  • Communication for your distributors: visuals, product sheets, sales arguments, launches
  • Finding distributors (usually one or two per country) or sales agents
  • Introductions and first meetings

You stay in control of your business. You keep your stock, your sales and your customers; the online shop runs in your name. We build the tools and run the launch. Customer support can be added, billed on actual time.

Plans

One launch, then a monthly plan

Prices excluding VAT. Every brand is different: we confirm the scope and the price after a first call.

Launch

from €3,000 one-off

Website, photo shoot and media kit.

Essential

from €1,000 / month
  • Social media and creative
  • Press and influencer seeding
  • Sample stock in France
  • Monthly report

Growth

from €1,500 / month
  • Everything in Essential
  • Press tests and influencer tests
  • Communication for your distributors
  • Events

Distribution

Commission

Finding distributors or sales agents: a share of sales to the distributor, or a fee per signed contract.

Monthly plans run for 6 months minimum, invoiced quarterly in advance. Paid influencer campaigns, shipping and storage are invoiced at cost plus handling.

Why us

We know both ends of the chain

We have worked with Asian factories for 20 years, and sold bikes in Europe through every channel for just as long. We understand how you work, and we know who buys here.

European distribution

Every channel, practiced with our own brands.

  • National distributors, one or two per countryB2B
  • Direct sales to bike shops across EuropeB2B
  • Online sales to ridersB2C
  • White label for other brandsOEM

Factories in Asia

20 years of product development and production follow-up with partner factories.

  • Carbon frames and partsCarbon
  • Machining and plastic injectionMetal · Plastic
  • Electronics, GPS trackers, componentsElectronics
  • Printed circuit boardsPCB

Test riders

Your products are tested by two masters racers at international level, in training and in competition.

Rémi Chenu climbing a gravel mountain road, race number 103
Masters road racer

Rémi Chenu

  • 4th, European Masters Championships 2025
  • Runner-up, French Championships 2018
  • About 10 masters podiums per season
Marion Bessone on the top step of the 2025 UEC Granfondo European Championships podium, in the European champion's jersey
Road and MTB racer

Marion Bessone

  • European Masters Road Champion 2025 (UEC Granfondo)
  • French Road Champion
  • Two-time French MTB Champion

Both selected for the 2027 Masters World Championships in France · about 15,000 km a year: your products get tested for real.

Track record

Brands we built, made and sold

Rider on a red and white CKT carbon road bike
2007 – 2013Distribution B2B · B2C

CKT Bikes

Bike brand founded and run for six years, sold across Europe: 10,000 bikes in five years, €3M annual revenue, 40% export.

  • Distributors, bike shops and direct sales
  • Frames sourced and produced in Asia
  • Assembly in France
Aluminium mould for a carbon front triangle, with carbon plies laid up
2014 – 2018Made in Italy

Heroin Bikes

Premium carbon bikes made in Italy, developed from a blank page.

  • Design, development, production
  • Innovation: aero golf-ball surface texture
  • Moulds and suppliers managed end to end
Zeen Superlite carbon frame, head tube detail
2025 – 2026Asia sourcing

Zeen Bikes

The bike brand of European online retailer Probikeshop, sourced in Asia. zeenbikes.com

  • Factory selection and visits in China
  • Component selection and negotiation
  • Prototypes, production and supply
CAD model of the HOOT GPS tracker with part drawings
2019 – 2024Electronics

HOOT GPS trackers

Bike GPS tracker developed in-house, produced in Europe and Asia, sold across Europe.

  • Electronics, PCB and enclosure development
  • B2B and B2C distribution in Europe
  • White label for SCOTT, GIANT and LAZER
Process

From first call to first orders

  1. Call

    Your brand, your products, your target countries.

  2. Audit

    What European buyers see today, what is missing, a costed plan.

  3. Launch

    Website, photo shoot, media kit.

  4. Visibility

    Press, influencers, tests, social media.

  5. Distribution

    Monthly report, distributors and sales agents.

Contact

Tell us about your brand

Your products, your markets, your timeline. We reply within 48 hours with a first assessment.

Based in Gap, French Alps. English and French.

Email
contact [at] eucyclingpartners.com
WeChat
Rémi Chenu
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